Om Malik blogs on how to save Tivo — basically take it underground, make it like an exclusive club for the ‘tivoted’ kinda like Apple. Focus on innovation (instead of mass marketing). I think it’s a good idea though the specifics might need work. However, one of the comments in the blog puts it well when the person wonders if all the Tivo naysaying becomes a self-fulfilling prophecy.
I’ve only been following the PVR story from a distance…What I wonder is how Tivo, having been such a pioneer with their R&D, couldn’t extract more from their intellectual propoerty? I know they have patents as do others, but how can all these copycat PVRs do their thing without seriously infringing on Tivo’s IP? In the TV technology space, that’s how Gemstar made a fortune…
Finally, I wonder why someone hasn’t yet bought Tivo for their brand? Their market cap is $310 Million , which seems to be a good deal to pick up a brand that has become a verb, no?