I was fortunate to be able to attend Stream ’07, an event put on by WPP last week billed as an ‘unconference’, open source style, with no formal agenda, no hierarchy and people from different walks. I’d say it was a resounding success. I liked the diversity of the people there: young professionals just out of college to media veterans, entrepreneurs to big company types, and representing a number of verticals and professions such as VC, digital music, video, games, advertising, CPG, etc. I even met a real life conductor. Of course the setting (the Club Med outside of Athens, in Marathon), didn’t hurt either!
I liked that it wasn’t dominated by web ‘celebrities’, and everyone seemed to feel comfortable participating and adding to the dialogue. The sessions varied in quality but my hands-down favorite was the one led by Ital, the Israeli conductor. He used clips of famous conducturs to illustrate management styles in a highly interactive workshop. Ricardo Muti’s authoritarian style was panned while the passion and free-spirit of Kleiber was the crowd favorite (mine was Leonard Berstein’s). I wonder what the results would have been with, say, a military audience.
Thanks to the WPP team for putting on such a great event.