One highly unscientific indicator of a product or service hitting some sort of inflection point is when I hear about it from my non-tecg/media friends. I still remember the first time I heard about YouTube from someone outside the industry. It was at a Celtics game and my friend Dan was telling me how cool it was to watch dunks and other highlights.
And so I found it interesting last night when a friend at a cocktail party mentioned Shazam and went on to describe it and extol its benefits. Shazam is a music recognition service. Ever hear music and want to know what it is? Shazam will identify it by ‘listening’ for a few seconds though your phone. I’d been familiar with Shazam for a while (and their BD exec, Katie, is a friend), but I’d never heard it mentioned ‘in the field’. So I asked my friend how she’d heard about Shazam. Turns out her colleagues put her on to it as she was looking for cool iPhone apps (they even play a game to try to stump the service).
Twitter came up in another conversation and there was more awareness around it but it still has a ways to go.
Good signs for both companies and also a testament to the power of the iPhone platform.